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Tuesday, March 31, 2009

Bayer Santé Familiale Selects JDA Software to Streamline the Merchandising of Pharmaceutical Products and Drive Bottom-Line Results

Scottsdale, Ariz. – JDA® Software Group, Inc. (NASDAQ: JDAS) today announced that Bayer Santé Familiale, the French operational division of Bayer Consumer Care, has selected JDA® Space Planning to help streamline the execution of its prescription and over-the-counter category plans, optimize store-specific item assortment, maximize profits, as well as extend customer loyalty by precisely placing the right products in the right positions at the right time – every time.

“We needed a centralized set-up and production of planograms specific to each pharmacy. It was necessary to supplant our current in-house system with an optimized merchandising solution to more effectively produce and maintain planograms for Bayer’s portfolio of products that include such well-known brands as Bayer Rennie®, Aspro®, Laroscorbine® Aspirin® and Alka-Seltzer®,” explained Karine Marcetteau, trade marketing manager, Bayer Santé Familiale.

“We researched solutions from a variety of software vendors and determined that JDA Space Planning would provide the unsurpassed visual reality for three-dimensional merchandising displays that we required, as well as and the best return on investment.”

JDA Space Planning will enable this trusted and well-recognized healthcare products company to leverage advanced analytical capabilities and establish best-practice business processes to ensure sufficient consumer demand for Bayer’s portfolio of product categories that include analgesics, cough and cold, and nutritionals, along with other profitable high-growth brands.

“JDA Space Planning enables multiple planograms to be managed simultaneously, improving consistency and accuracy as Bayer Santé Familiale products are quickly and easily added,” said Marcetteau. “JDA’s proven methodology, business expertise in the field and the rich functionalities of JDA Space Planning were all contributing factors that ultimately led to Bayer’s choosing of JDA Software.”

“We are extremely pleased that Bayer Santé Familiale has selected our innovative category management solution to help improve space productivity and optimize their capital investment,” said Brian Mort, regional vice president, EMEA, JDA Software Group. “JDA Space Planning helps our clients to translate merchandising strategy into tactics to drive consistent store execution of tailored assortment decisions, resulting in optimal product mix and in-store placement. We’re confident that JDA Space Planning will help Bayer Santé Familiale achieve demand-based precision merchandising and drive bottom-line results.”

Additional components of JDA Software’s Category Management solution suite include: JDA® Floor Planning, JDA® Intactix Knowledge Base, JDA® Efficient Item Assortment, JDA® Category Advisor and JDA® Planogram Generator. This comprehensive suite helps companies streamline space and floor planning processes and tailor product categories and assortments to specific regions, stores, or groups of stores. Moreover, JDA’s Category Management solutions can help leverage space utilization for capital investment optimization and drive consistent execution of all space, assortment and display strategies for maximum sales and profits.
For more information on the JDA’s Category Management solutions visit

About JDA Software Group, Inc.
JDA® Software Group, Inc. (NASDAQ: JDAS) is the world’s leading supply chain solutions provider, helping companies optimize operations and improve profitability. JDA drives business efficiency for its global customer base of more than 5,800 retailers, manufacturers, wholesaler-distributors and services industries companies through deep domain expertise and innovative solutions. JDA's combination of unmatched services, together with its integrated yet modular solutions for merchandising, supply chain planning and execution and revenue management, leverage the strong heritage and knowledge capital of market leaders including Manugistics, E3, Intactix and Arthur. When supply chain results matter, companies turn to JDA. For more information about JDA, visit or contact us at or call +1.800.479.7382 / +1.480.308.3000.

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